The big Christmas Lights Switch On - Thursday 29th November. There will be the Reindeer Parade starting at 6.30pm with Peter and Paul Santa’s newest reindeer. Sam Kirk from Lincs FM will be joined by Helen Bates who is this years’ Cinderella in the Embassy Theatre’s Pantomime, Cllr Mark Anderson Mayor of Skegness, the Skegness Carnival Queen and Princess and Santa of course to switch on the town Christmas Tree and Hildreds Award Winning Displays. The Magical Santa and the Christmas Chocolate Factory Grotto will also open on this night but you will have to book nice and early for this if you want to see Santa. There will be lots to see and do and I can tell you now - it will snow, buckets of the stuff so come wrapped up! Car parking on the Lawn Avenue car park will also be FREE from 6pm on all 4 late nights and the Hildreds will be open untill 9pm.